# Bashy.ai

> Bashy is an AI-powered reporting platform for digital agencies that transforms raw analytics and marketing data into concise, narrative reports. It highlights what changed, why it changed, and what to do next, so agencies can spend less time in dashboards and more time serving clients.

Bashy focuses on recurring client reporting across web and marketing channels (e.g. Google Analytics, Google Ads), generating HTML and PDF reports that are easy for non-technical stakeholders to understand.
Reports are priced on a simple pay-per-report, pay-per-integration model (e.g. $1 per report for one integration, $2 for two integrations), with no complex plans or long-term commitments.
The product emphasizes:
- Executive-level summaries instead of dashboard overload
- Highlighting wins, trends, and outliers over raw metric dumps
- Multi-integration reporting (e.g. GA4 + Google Ads), with more data sources coming soon
- Multi-language output and customizable reporting focus and schedule

## Product & Overview

- [Homepage](https://www.bashy.ai/): High-level overview of Bashy, its value proposition for agencies, example outputs, integrations, pricing model, and FAQ.
- [Blog](https://www.bashy.ai/blog): Curated articles on AI, analytics, LLM traffic, MCPs, and narrative reporting that provide deeper conceptual context for how Bashy thinks about data storytelling and reporting workflows.

## Analytics, LLMs & MCPs

- [How to Track LLM Traffic in Google Analytics: Old vs. New Approaches](https://www.bashy.ai/post/how-to-track-llm-traffic-in-google-analytics-old-vs-new-approaches): Explains how to identify and segment traffic from LLMs (e.g. ChatGPT, Gemini) in GA4, including regex-based vs. LLM-assisted detection, and why this matters for modern analytics.
- [Unlocking the Power of Model Context Processors (MCP) for Google Analytics using Python](https://www.bashy.ai/post/unlocking-the-power-of-model-context-processors-mcp-for-google-analytics-using-python): Technical walkthrough showing how to use MCP/FastMCP to expose GA4 data as tools for LLMs, including a concrete Python example with `@mcp.tool()` functions designed for traffic and session analysis.

## Narrative Reporting & Dashboards

- [It’s time to kill the Dashboard: Why Dashboards are an outdated way to convey information](https://www.bashy.ai/post/its-time-to-kill-the-dashboard-why-dashboards-are-an-outdated-way-to-convey-information): Argument for replacing traditional BI dashboards with AI-generated narratives, with examples of how narrative reports reduce cognitive load, improve accessibility, and tailor insights to different roles (e.g. CMO vs. analyst).

## Policies & Legal

- [Terms & Conditions of Use](https://www.bashy.ai/terms-and-conditions): Legal terms governing access to and use of the Bashy web app and services, including license scope, acceptable use, and payment/refund policies.
- [Privacy Policy](https://www.bashy.ai/privacy-policy): Details on what data Bashy collects, how it is processed and stored, and how user and client data is protected.